Apparently so...
In fact there is a whole new world of jobs you can be in that predict the next few years trends. You are thinking whats the point ? The purpose? well its all about the preparation.
Concept
Material
Surface
Texture
Construction
In fashion clothing can be made and changed very quickly to suit trends. If a certain item is popular and out of stock companies will slow down production on other items to, accommodate demand. However there are essential decisions that need to be thought of and thought through to make sure the fashion industry is meeting demands and trends for the future. The trend setters are used to identify opportunities, reduce risk and save time and minimise the waist and stock piling.
Trends forecasters interview many organisations to gather information. Industries like technologies, farmers who grow raw materials for cloth and holiday companies. They consider social behaviour, economics, weather forecasts and political announcements. All these and more provide information for businesses to be in the trend of the moment.
Trend forecasters give presentations at trade shows publicise trend predictions online and on social media. Companies like WGSN provide there insight for a annual subscription and other companies like Patternity provide graphical images and ideas that they deem to be on trend.
So do we buy clothes from shops or on line because we like them or is it because that is whats available and what is being sold to us?
Well for me I think its a little of both.
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